The (st)art of breeding

Great genetics

Our history is all about innovation and thinking one step ahead. Our founder Popke Vriend started breeding bean varieties already at the end of the 1960’s. He was a pioneer in adapting crops to local soil conditions. Some of the varieties he created are still used today. Today, we still specialize in adaptability to different conditions. 

Founded with a vision

Global perspective

Our Founder, the down-to-earth Dutch seed trader and breeder Popke Vriend, started travelling to Africa in the early 1960’s. He was there before most other breeders and founded a branch in Tanzania. Popke was an innovator in adapting seeds to local climate conditions. His adaptable seeds were quite successful and the business expanded. Currently, we do business in over 100 countries worldwide.

Family business

Strong relationships

The fact that we once started as a family business still resonates in how we operate today. We’ve always believed in long term relationships with our clients. And when it comes to customer service, we are as focused as our founder was on delivering for our clients. At Pop Vriend Vegetable Seeds we say what we do and we do what we say.